Email marketing is one of the core tools in your internet marketing toolbox. A common saying among the IM crowd is “the money is in the list!” You need to have good forms for collecting prospect contact info, and tools to create quality, high-conversion emails. A good mailing list, with prospects who want to hear from you and value your recommendations, is worth its weight in gold.
You could try to manage a large mailing list manually, but there are several services that will streamline the process for you, freeing up time for more profitable tasks. The 2 best ones that I’ve found are GetResponse and AWeber.
GetResponse
AWeber
